Most AI conversations start at the wrong altitude. I work with founders, agency MDs, and boards on how the organisation should think, before anyone decides what it should buy.
Twenty-five years across creative engineering, content, and AI. I sit just inside the decision with founders, MDs, and boards, connecting opinion to fact and translating what matters into actions the organisation can actually take. Embedding AI shouldn't mean procuring new suppliers and platforms, or onboarding permanent hires to run it. Everything we do is designed to be handed over: we build the infrastructure together, growing AI capability and experience in your existing talent. That individuality remains your commercial delta.
What do you actually buy when you commission a consultant now? On capability mapping for agents as well as people, and why 'I don't know yet' became part of the job.
Most AI projects don't fail at the build. They fail because nobody mapped the architecture first - an established discipline that AI delivery quietly dropped.
In five weeks Fable 5 launched, was suspended by the US government, returned, and became standard on Max plans. The board lesson: match model, plan and effort to the task.
Hybrid AI-first production for multi-regional content
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Read the caseContent PR crisis management with AI reframing
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