AI integration, content strategy, and enterprise learning. Observations from the intersection of creativity and technology.https://vcc.group/en-gbhttps://vcc.group/journal/everything-is-a-rendering/https://vcc.group/journal/everything-is-a-rendering/The idea is the asset and everything else - the deck, the P&L, the campaign, the codebase - is a rendering of it. Why fluid beats finite, why I'd take the bugs, and why accessibility becomes a render target.Fri, 04 Sep 2026 00:00:00 GMThttps://vcc.group/journal/what-is-a-consultant-now/https://vcc.group/journal/what-is-a-consultant-now/What do you actually buy when you commission a consultant now? On capability mapping for agents as well as people, and why 'I don't know yet' became part of the job.Wed, 26 Aug 2026 00:00:00 GMThttps://vcc.group/journal/ai-project-doesnt-start-with-developer/https://vcc.group/journal/ai-project-doesnt-start-with-developer/Most AI projects don't fail at the build. They fail because nobody mapped the architecture first - an established discipline that AI delivery quietly dropped.Mon, 20 Jul 2026 00:00:00 GMThttps://vcc.group/journal/do-we-need-fable-5/https://vcc.group/journal/do-we-need-fable-5/In five weeks Fable 5 launched, was suspended by the US government, returned, and became standard on Max plans. The board lesson: match model, plan and effort to the task.Mon, 20 Jul 2026 00:00:00 GMThttps://vcc.group/journal/job-roles-of-the-ai-future/https://vcc.group/journal/job-roles-of-the-ai-future/Job titles are dissolving into work archetypes. What that means for how agencies and marketing teams are staffed, financed and shaped.Thu, 09 Jul 2026 00:00:00 GMThttps://vcc.group/journal/harness-model-not-the-asset/https://vcc.group/journal/harness-model-not-the-asset/Your AI model is rented, and someone else can switch it off without your say. Build your business on the operation you own around it, not the model itself.Mon, 15 Jun 2026 00:00:00 GMThttps://vcc.group/journal/designing-for-thinking/https://vcc.group/journal/designing-for-thinking/The temptation with AI-augmented learning is to remove friction wherever possible. But some friction is where learning happens. A framework for distinguishing between friction that frustrates and friction that teaches.Sun, 15 Feb 2026 00:00:00 GMThttps://vcc.group/journal/the-rush-to-summarise/https://vcc.group/journal/the-rush-to-summarise/Microsoft Research found that professionals put less effort into critical thinking when working with AI. If the goal of enterprise L&D is behaviour change, learners need to engage with material - not just receive it.Sun, 08 Feb 2026 00:00:00 GMThttps://vcc.group/journal/what-should-live-in-your-head/https://vcc.group/journal/what-should-live-in-your-head/When infinite information lives in your pocket, what should live in your head? The calculator debates of 1975 offer a blueprint for designing enterprise L&D in an AI-augmented world.Sun, 01 Feb 2026 00:00:00 GMThttps://vcc.group/journal/nano-banana-2-reasoning-image-generation/https://vcc.group/journal/nano-banana-2-reasoning-image-generation/Google announced Gemini 3 - which means Nano Banana 2 can't be far behind. But the headline isn't better pixels. It's reasoning capabilities baked into image generation.Wed, 19 Nov 2025 00:00:00 GMThttps://vcc.group/journal/unilever-ai-content-factory-hybrid-production/https://vcc.group/journal/unilever-ai-content-factory-hybrid-production/Unilever's gone from 20 assets per campaign to 400 assets per product, across 22 global markets. This isn't about replacing photography - it's about hybrid production and digital twins.Fri, 12 Sep 2025 00:00:00 GMThttps://vcc.group/journal/nano-banana-google-autoregressive-image-model/https://vcc.group/journal/nano-banana-google-autoregressive-image-model/Google's finally admitted they're behind Nano-Banana. Here's why the autoregressive architecture matters more than the viral demos - and what it means for agencies, production, and content economics.Wed, 27 Aug 2025 00:00:00 GMThttps://vcc.group/journal/virtual-production-evolution/https://vcc.group/journal/virtual-production-evolution/Beyond the LED volume hype - how virtual production is evolving into AI-integrated pipelines, digital twins, and hybrid workflows. What's commercially viable, what's still R&D, and what matters for your next project.Tue, 15 Jul 2025 00:00:00 GMThttps://vcc.group/journal/integrating-ai-video-production/https://vcc.group/journal/integrating-ai-video-production/A practical guide to where AI genuinely helps in video production, where it doesn't, and how to build it into your workflow without compromising the work.Tue, 08 Jul 2025 00:00:00 GMThttps://vcc.group/journal/genai-content-marketing-outlook/https://vcc.group/journal/genai-content-marketing-outlook/We were promised a content revolution. Here's what actually happened when GenAI hit marketing teams - the wins, the misses, and where the real value sits right now.Wed, 02 Jul 2025 00:00:00 GMThttps://vcc.group/journal/video-seo-youtube-ai-era/https://vcc.group/journal/video-seo-youtube-ai-era/YouTube's algorithm is evolving fast, AI-driven analysis tools are changing the game, and most of what worked two years ago needs updating. Here's what actually moves the needle for video discoverability now.Wed, 25 Jun 2025 00:00:00 GMThttps://vcc.group/journal/disney-vs-midjourney-ai-copyright-lawsuit/https://vcc.group/journal/disney-vs-midjourney-ai-copyright-lawsuit/Disney and Universal have filed the most significant visual AI copyright case to date. Here's why this isn't just another tech lawsuit - and what agencies, brands, and creators need to do right now.Fri, 20 Jun 2025 00:00:00 GMThttps://vcc.group/journal/ai-management-consultant-rise/https://vcc.group/journal/ai-management-consultant-rise/Generative AI consultancy roles have jumped from 0.2% to 12.4% of AI job postings in a year. The commercial world is being restructured - and it needs a new seat at the boardroom table.Thu, 19 Jun 2025 00:00:00 GMThttps://vcc.group/journal/brand-identity-ai-evergreen-content/https://vcc.group/journal/brand-identity-ai-evergreen-content/As GenAI becomes a permanent fixture in content production, here's how to maintain brand consistency, tone, and quality at scale - without losing what makes you recognisable.Tue, 10 Jun 2025 00:00:00 GMThttps://vcc.group/journal/loras-not-dead-fine-tuning-gpt4o/https://vcc.group/journal/loras-not-dead-fine-tuning-gpt4o/GPT-4o has shifted the AI world, but brand personalisation, refinement, and control haven't changed. LoRAs aren't just surviving - they're more essential than ever.Mon, 12 May 2025 00:00:00 GMThttps://vcc.group/journal/ai-content-gold-rush-branded-loras-onset/https://vcc.group/journal/ai-content-gold-rush-branded-loras-onset/Production shoots now serve dual purposes: creating final content AND training data. Here's how agencies and studios are collecting structured datasets onset to train custom branded AI models.Wed, 16 Apr 2025 00:00:00 GMThttps://vcc.group/journal/autoregressive-models-changing-ai-video-generation/https://vcc.group/journal/autoregressive-models-changing-ai-video-generation/Almost all video AI generators use diffusion models. But autoregressive architecture is about to change everything - from temporal coherence to production economics. Here's why, and what it means for agencies and studios.Fri, 11 Apr 2025 00:00:00 GMThttps://vcc.group/journal/scaling-generative-ai-sustainably/https://vcc.group/journal/scaling-generative-ai-sustainably/AI adoption is accelerating, but so is its energy footprint. Here's what mid-size businesses can actually do about it - without slowing down.Tue, 02 Jul 2024 00:00:00 GMThttps://vcc.group/journal/integrating-ai-into-sme-agency/https://vcc.group/journal/integrating-ai-into-sme-agency/Small agencies can adopt AI without becoming generic content factories. Here's how to integrate it into your workflow while keeping the personality that wins you clients.Tue, 18 Jun 2024 00:00:00 GMThttps://vcc.group/journal/youtube-ai-content-rules-changing/https://vcc.group/journal/youtube-ai-content-rules-changing/YouTube's AI disclosure requirements keep evolving. Here's what actually matters for creators and brands - and whether it really affects your reach.Tue, 18 Jun 2024 00:00:00 GMThttps://vcc.group/journal/whats-wrong-with-videoai/https://vcc.group/journal/whats-wrong-with-videoai/VideoAI has become a catch-all term that means everything and nothing. Here's what the actual landscape looks like and what terminology actually matters.Wed, 13 Mar 2024 00:00:00 GMThttps://vcc.group/journal/stable-cascading-vs-diffusion/https://vcc.group/journal/stable-cascading-vs-diffusion/A practical explainer on stable cascading - what it is, how it compares to standard diffusion, and why it matters if you're commissioning AI-generated imagery.Wed, 14 Feb 2024 00:00:00 GMThttps://vcc.group/journal/amazon-ai-image-generation/https://vcc.group/journal/amazon-ai-image-generation/Amazon's entry into AI-generated product imagery isn't just a new feature. It's a signal that the economics of e-commerce content production are about to shift permanently.Tue, 19 Dec 2023 00:00:00 GMThttps://vcc.group/journal/youtube-culture-trends-2023/https://vcc.group/journal/youtube-culture-trends-2023/YouTube's 2023 global culture and trends report is packed with data. But most of the insights that matter for brands and content strategists are buried beneath the headline stats.Tue, 19 Dec 2023 00:00:00 GMThttps://vcc.group/journal/genai-reshaping-content-marketing/https://vcc.group/journal/genai-reshaping-content-marketing/The content marketing role is being fundamentally restructured by GenAI. Not eliminated - reshaped. The skills that matter, the tasks that remain, and what a modern content team actually looks like.Sun, 17 Dec 2023 00:00:00 GMT