25 years of building things that work.
Creative, technology, and strategy - building production pipelines, restructuring agencies, and now helping organisations navigate AI without the hype.
Strategy should drive tools, not the other way round.
Most AI conversations start with "which platform?" - I start with "what does your operating model need to become?"
AI should augment capability, not replace thinking.
Over-reliance on AI makes teams weaker. I help organisations know when to automate, when to augment, and when to protect the human contribution.
The goal is to make myself redundant.
I build frameworks your team can run independently. No retainer dependency, no vague promises - clear deliverables and knowledge transfer.
Straight answers beat optimism.
I'll tell you where AI can genuinely help and where it can't. No pitch decks full of possibilities that never materialise.
Leeds Digital Festival - Tungsten Media x W74
The hybrid production approach, in action: a real product shoot filmed live in studio, the world built around it.
FutureForum, Leeds
"Trust in the outreach": AI, trust, and B2B lead generation. Talk and panel - now available as video.
Clubhouse Leaders Leeds
AI and the commercial landscape for SMEs
Business Catalyst Event Q4
AI and the commercial landscape for SMEs
Deloitte
Context customisation with AI-augmented production
Comms-International
Future of branded content and AI at scale
The full record · 28 engagements
Sep FutureForum, Leeds - "Trust in the outreach": AI, trust, and B2B lead generation. Talk and panel - now available as video.
Aug AI Show 'n' Tell, Leeds - We built the AI that replaced our own production model
Apr Coast to Credits, Scarborough (Screen Yorkshire) - AI in the creative film industry
Mar Screen Yorkshire - Practical demonstration with AI and virtual production
Feb The NEW Monday - What to learn with AI in the creative industries
Dec Screen Yorkshire - What the creative industries will look like in 12 months
Dec Clubhouse Leaders Leeds - AI and the commercial landscape for SMEs
Nov Business Catalyst Event Q4 - AI and the commercial landscape for SMEs
Nov MetFilm School - How generative AI is changing commercial creativity
Nov Leeds Trinity University - Should we worry about AI?
Oct Pudsey College - AI in computer science and creative industries
Oct Leeds Digital Festival - The hybrid production approach
Aug Deloitte - Context customisation with AI-augmented production
Jun OxfordSM - AI opportunity discovery for enterprise L&D
May PROMO25 Week - Virtual production innovation with AI
Mar Agency Hackers - How to integrate scalable AI in agencies
Jun Yorkshire Sustainability Festival - Sustainable content strategy
Jun Climb24 Investor Ladder - AI and strategy in digital marketing
Apr AI Meet Up NORTH - Visual content marketing with AI
Jan AI Jam MediaCityUK - AI in commercial filmmaking and games
Creatives WithAI Podcast (Futurehand Media) - AI in creative production and generative AI workflows
Nov West Yorkshire Innovation Festival - AI driving innovation in creative industries
Sep Comms-International - Future of branded content and AI at scale
Jul Production Park - Virtual production across marketing campaigns
Mar The Robots are Coming - Using AI for ideas and concepts
Jan Virtual Production Forum - Low budget VP with AI workflows
Creative Tech Chats / CreativeSpark.ai - Unleashing creativity with virtual productions
Creative & Strategy Director - Powerhouse
Transitioned the business from traditional production company to digitally-focused strategic content agency. 30% YoY inbound growth. Pioneered virtual production integration. Grew creative team from 6 to 20+.
Head of Creative - Stickyeyes (IPG Mediabrands)
Created the creative multimedia department from scratch. £0 to £6M revenue in 4 years, positioning the agency for acquisition into the IPG network. Team of 0 to 26.
3D, VFX & Digital Director - The Works Ltd
Broadcast motion graphics for FIFA World Cup 2014, UEFA Euro 2012, and multiple international sporting federations.
Head of CGI & VFX - Brahm / Brass
Leading the CGI and visual effects department at one of Leeds’ major agencies - brand, broadcast, and campaign production through the industry’s shift into digital.
Advisory Consultant - Screen Yorkshire
Advising the screen agency on AI and virtual production across the film and TV industry: practical demonstrations, industry briefings, and what the technology shift means for the region's production base.
Trustee - Zest & Leeds Cookery School
Board member and trustee for this food waste reduction charity. Supporting marketing, commercial strategy, and financial governance.
AI Integration for SMEs & Agencies
Practical AI adoption without the enterprise budget. Real examples, clear limitations, actual ROI.
Visual Content & AI Production
AI-augmented content pipelines - from computer vision to creative branching to omnichannel customisation.
Virtual Production for Marketing
LED volumes and Unreal Engine for marketing campaigns. Sustainability, scalability, creative opportunity.
AI Policy & Governance
Ethics, client communication, operational integration, and risk management for agencies and SMEs.
Sustainable Content Strategies
Content strategies that deliver on sustainability ambitions - operational change, not greenwashing.
Enterprise L&D with AI
Capability building when AI remembers everything. The Automate/Augment/Protect framework.