Ideas before offerings.
Thinking on AI integration, content strategy, production economics, and what happens when the cost of content approaches zero.
The Moving Finish Line · 12 Oct 2026 · 9 min AI from a standing start
"We'll get to AI once we're stable" is the sentence that keeps a business exactly where it is. On the status-quo trap, leapfrogging automation with the foundations in place, the three fears IT is right to have, the ladder that gets a yes, and why ownership is the driver.
Compression Economics · 12 Oct 2026 · 9 min Do we need a new tech stack or not?
Reverse engineering has always been how business evolves. What changed this autumn is that a frontier model reads a binary and gives the recipe back in four attempts. Games, finance and ten-year-old CCTV, and why the answer to "buy new" is usually no.
Questions to ask if you're buying AI software for an SME
Translation Layer · 8 Oct 2026 · 10 min
Everything is a rendering
Translation Layer · 4 Sept 2026 · 7 min
What is a consultant now?
Role Collapse & Emergence · 26 Aug 2026 · 6 min
Your AI project doesn't start with a developer
Translation Layer · 20 Jul 2026 · 6 min
Do we need Fable 5?
Compression Economics · 20 Jul 2026 · 5 min
The job roles of the AI future
Role Collapse & Emergence · 9 Jul 2026 · 7 min
Don't build your business on something someone else can switch off
Operational Convergence · 15 Jun 2026 · 5 min
Designing for thinking: a framework for AI-augmented learning that doesn't make us worse
Translation Layer · 15 Feb 2026 · 6 min
The rush to summarise: what enterprise L&D loses when AI reads for us
The Moving Finish Line · 8 Feb 2026 · 7 minSignal, not noise.
Occasional thinking on AI integration, content economics, and what's actually changing.