Ideas before offerings.

Thinking on AI integration, content strategy, production economics, and what happens when the cost of content approaches zero.

Translation Layer · 4 Sept 2026 · 7 min

Everything is a rendering

The idea is the asset and everything else - the deck, the P&L, the campaign, the codebase - is a rendering of it. Why fluid beats finite, why I'd take the bugs, and why accessibility becomes a render target.

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Role Collapse & Emergence · 26 Aug 2026 · 6 min

What is a consultant now?

What do you actually buy when you commission a consultant now? On capability mapping for agents as well as people, and why 'I don't know yet' became part of the job.

Translation Layer · 20 Jul 2026 · 6 min

Your AI project doesn't start with a developer

Most AI projects don't fail at the build. They fail because nobody mapped the architecture first - an established discipline that AI delivery quietly dropped.