AI discovery & readiness audit
From discovery audit to operating model. I help organisations work out where AI genuinely adds value — then restructure roles, workflows, and governance to make it stick.
The problem
Most organisations approach AI the wrong way round.
They start with tools — which LLM, which platform, which vendor — and work backwards to a use case. That's like choosing the kitchen equipment before you've decided what restaurant you're opening.
What I do
How this works in practice
Each engagement is tailored to your situation, but these are the building blocks I work with.
Discovery & audit
Mapping where AI can genuinely add value across your content, production, and operational workflows. Not a generic maturity assessment — a specific, honest look at your business.
Operating model design
Restructuring roles, workflows, and decision-making to take advantage of AI opportunities. Some jobs change shape. I help you navigate that.
Governance & ethics
Building AI policies, accountability structures, and risk frameworks that scale. The real commercial advantage comes from organisations that build proper governance early.
Vendor & tool selection
Platform-agnostic recommendations based on your specific situation, not what's trending on LinkedIn this week.
Implementation support
I don't hand over a strategy deck and disappear. I stay involved through implementation, adjusting as we learn what actually works in your context.
Who this is for
Is this right for you?
Who I've worked with
Brands and agencies I've done this for
What you won't get from me
I don't sell software licences. I don't have affiliate deals with AI vendors. I don't run "prompt engineering workshops" and call it strategy. I also won't tell you AI can do everything. There are things it's genuinely bad at, and I'll be direct about where the limits are.
Common questions
Things people ask me
How long does a typical engagement last?
Discovery audits run 4-6 weeks. Operating model work takes 3-6 months. Ongoing advisory is open-ended on a retained basis with guaranteed days per month.
Do you work with specific AI platforms?
I'm platform-agnostic. I work across OpenAI, Anthropic, Google, and open-source models. Strategy drives tool choice, not the other way round.
What size of organisation do you work with?
From 10-person SMEs to enterprise teams of 500+. The principles are the same — implementation complexity varies.
We've already started with AI and it's not working. Can you help?
Yes, and this is increasingly common. Most AI pilots fail because of operational translation failure, not technology. I help diagnose the problem and restructure the approach.
See it in action
Related case studies
Hybrid AI-first production for multi-regional content
Built a hybrid AI and virtual production pipeline that collapsed SharkNinja's multi-regional content workflow from months to weeks, covering product, lifestyle, and NPD across UK, EU, and Middle East markets.
Read case study →AI feasibility analysis for seasonal content at scale
Conducted a strategic AI feasibility analysis for Primark's seasonal content pipeline, including digital avatar workflow design, governance frameworks, and a benchmark POS campaign using AI-generated content.
Read case study →
Consumer Goods DAM categorisation and localised content generation
Restructured Tommee Tippee's digital asset management, introduced computer vision classification, and built a localised content generation pipeline delivering BAU and NPD campaigns across markets — a retained engagement worth £120K per annum.
Read case study →Related thinking
From the journal
Designing for thinking: a framework for AI-augmented learning that doesn't make us worse
15 February 2026
What should live in your head when AI remembers everything?
1 February 2026
Is Google's Nano Banana 2 Dropping This Week?
19 November 2025
Want to talk about ai discovery & readiness audit?
Most of my work starts with a conversation. No pitch deck, no hard sell — just an honest look at where this can make a difference for you.