Work that changed how organisations operate.
A selection of projects across AI integration, content strategy, virtual production, and enterprise learning. Some delivered through VCC, others through Tungsten Media and OxfordSM.
ai-discovery-readiness-audit · content-production-automation · ai-strategy-governance-integration
Hybrid AI-first production for multi-regional content
Built a hybrid AI and virtual production pipeline that collapsed SharkNinja's multi-regional content workflow from months to weeks, covering product, lifestyle, and NPD across UK, EU, and Middle East markets.
- → Multi-regional content pipeline consolidated into a single hybrid workflow
- → NPD visual prototyping integrated directly into the content production process
- → Off-market colour variants and promotional assets generated without physical samples
- → Amazon A+ content analysis identified conversion improvement opportunities across categories
ai-discovery-readiness-audit · ai-strategy-governance-integration · content-production-automation
AI feasibility analysis for seasonal content at scale
Conducted a strategic AI feasibility analysis for Primark's seasonal content pipeline, including digital avatar workflow design, governance frameworks, and a benchmark POS campaign using AI-generated content.
- → Clear feasibility verdict with defined boundaries for AI content deployment
- → Digital avatar workflow designed for multi-regional through-the-line campaigns
- → Comprehensive risk/opportunity analysis covering brand, legal, and ethical dimensions
- → AI governance documentation adopted as internal policy framework
Consumer Goods ai-discovery-readiness-audit · ai-strategy-governance-integration
DAM categorisation and localised content generation
Restructured Tommee Tippee's digital asset management, introduced computer vision classification, and built a localised content generation pipeline delivering BAU and NPD campaigns across markets — a retained engagement worth £120K per annum.
- → Complete DAM restructure with consistent taxonomy and metadata standards
- → Computer vision classification feasibility validated and scoped for implementation
- → Localised content generation pipeline serving multiple international markets
- → BAU and NPD campaign workflows consolidated into a single flexible system
ai-discovery-readiness-audit · content-production-automation · ai-strategy-governance-integration
Content PR crisis management with AI reframing
Managed a content-driven PR crisis for JD Sports and Nike by using AI and CGI to reframe existing campaign footage, redefining messaging and expanding the launch across new formats — all within 36 hours.
- → Negative press exposure contained within the first 24 hours
- → Existing campaign footage salvaged through AI and CGI reframing
- → Complete campaign messaging redefined and delivered in under 36 hours
- → Launch expanded across additional formats and platforms beyond original scope
ai-discovery-readiness-audit · ai-ld-capability-mapping · ai-strategy-governance-integration
Personalised L&D content generation
Designed a real-time L&D content framework for Mondelez that generates personalised, always-current rich media education content — delivered across any medium and tailored to individual learner preferences through digital avatars.
- → Real-time L&D content framework that updates automatically as source material changes
- → Custom rich media education content that stays perpetually current
- → Multi-format delivery across video, interactive, written, and audio channels
- → Digital avatar personalisation tailored to individual learner preferences
ai-discovery-readiness-audit · ai-ld-capability-mapping · content-production-automation
Gamified L&D with AI character generation
Built a gamified open-world learning framework for LEGO using custom AI datasets and living LoRAs of their main characters — operated as a full AI production pipeline by a single person.
- → Custom LEGO character datasets achieving brand-approved visual fidelity
- → Living LoRAs of all main characters enabling on-demand content generation
- → Open-world gamified learning framework replacing linear course modules
- → Full AI production pipeline operated by a single person
ai-discovery-readiness-audit · content-production-automation · ai-strategy-governance-integration
AI-first content ecosystem for a startup brand
Built a complete AI-first content ecosystem for Omaly Skincare — imagery, video, 3D, AR, and sonic assets — delivering market-leading content quality at a startup budget of £50K per annum.
- → Complete multi-format content ecosystem built from scratch on AI-first principles
- → Market-competitive content quality achieved at a fraction of traditional production costs
- → AI datasets enabling consistent, scalable model and product imagery
- → Full-spectrum asset production: imagery, video, 3D, AR, and sonic
Stay in the loop
Signal, not noise.
Occasional thinking on AI integration, content economics, and what's actually changing. No spam, no fluff.
Other brands and agencies I've worked with
Over 25 years across FMCG, consumer goods, hospitality, pharma, retail, and SaaS.
Let's talk about your challenge.
Every engagement starts with understanding where you are and where you want to be. No pitch deck required.
Book a conversation