Work that changed how organisations operate.

A selection of projects across AI integration, content strategy, virtual production, and enterprise learning. Some delivered through VCC, others through Tungsten Media and OxfordSM.

Shark Ninja

Consumer Electronics

AI · Virtual Production · Content Strategy

Hybrid AI-first production for multi-regional content

Shark Ninja needed multi-regional personalisation in visual content without relying on localised production. We developed virtual brand assets, converting their brand guidelines into living guidelines that evolve and reflect local market opportunities.

→ Virtual production digital-twinned background assets
→ AI dataset creation across product and lifestyle categories (UK, EU, ME)
→ NPD with AI datasets for off-market colour variants and promotional activity
→ Amazon A+ content analysis across consumer goods categories

Primark

Retail / Fashion

AI · Creative · Virtual Production

AI feasibility analysis for seasonal content at scale

Primark has significant seasonal content demands forcing production teams to travel globally. We assessed how virtual production, AI, and CGI could transform their content expectations — reducing costs, emissions, and time-to-market.

→ AI feasibility strategy and digital avatar workflow design
→ Risk, opportunity analysis, and AI governance documentation
→ Framework for regional through-the-line digital models
→ Benchmark POS campaign with AI-generated content

Consumer Goods

AI · Content Strategy · DAM

DAM categorisation and localised content generation

Tommee Tippee had a huge catalogue of content demands across ecommerce, educational, and informational channels in multiple languages. We aligned their owned content streams into a streamlined, reusable format structure and filled content gaps aligned to their new conversion-focused strategy.

→ Sorting and categorising owned and legacy visual assets
→ Computer vision classification feasibility for their DAM
→ BAU and NPD campaigns with multi-market flexibility
→ £120K per annum engagement

JD Sports × Nike

Retail / Sportswear

AI · Video · Crisis Management

Content PR crisis management with AI reframing

When a Nike Air Max 95 launch generated significant negative press, we were brought in for urgent creative crisis management. We used AI to recut and restyle all content, applying a new narrative and visual approach in under 36 hours.

→ Reactional campaign to limit negative press exposure
→ AI and CGI to manipulate existing footage with new creative
→ Campaign messaging redefined in under 36 hours
→ Expanded launch across additional formats and platforms

Mondelez

FMCG

via OxfordSM

AI · L&D · Creative

Personalised L&D content generation

For Mondelez, we proposed a real-time L&D framework using personalised, AI-generated content — moving beyond finite training assets to a living ecosystem of educational material that adapts to individual learning styles.

→ Real-time framework for engaging L&D content
→ Custom "always up-to-date" rich media education content
→ Delivery across any media or medium
→ Digital avatars personalised to learner preferences

LEGO

Consumer / Toys

via OxfordSM

AI · Creative · Video

Gamified L&D with AI character generation

We created a gamified approach to B2B learning and development for LEGO — using non-destructive game dynamics that allow the story and learning to change for each participant. Built with AI across voiceover, music, sound effects, VFX, and script analytics.

→ Custom LEGO datasets for faster asset creation
→ Living LoRAs of all main characters
→ Open-world learning framework
→ Single operator — full AI production pipeline

Omaly Skincare

Beauty / DTC

AI · Production · BAU

AI-first content ecosystem for a startup brand

Omaly launched in October 2025 with the ambition to scale content without traditional shoots. We created AI datasets and used context and semantic triggers to generate content supporting seasonality, BAU assets, messaging, and deployment funnelling.