Ideas before offerings.
Thinking on AI integration, content strategy, production economics, and what happens when the cost of content approaches zero. Here's what I'm seeing.
Coming soon
The journal is being built.
I'm writing the first pieces now. In the meantime, you can find my existing thinking on LinkedIn.
Follow on LinkedInWhat I'll be writing about
Five pattern families I keep seeing across every client engagement.
Compression Economics
When the Cost of Content Hits Zero
The economics of creative production are collapsing faster than most boards realise. Here's what that means for your operating model.
Translation Layer
Why Your AI Pilot Failed
Most enterprise AI pilots don't fail because of technology. They fail because nobody translated the capability into operational change.
Role Collapse & Emergence
The 60% Producer
Your next content strategist will also be your designer, editor, and distribution manager. And they'll be better at all four.
Operational Convergence
When Departments Dissolve
AI doesn't just change what people do — it changes how teams are structured. The traditional departmental model is becoming a liability.
The Moving Finish Line
Why AI Strategy Has a Shelf Life
Every AI strategy is outdated within six months. The organisations that win are building adaptive frameworks, not fixed plans.
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