AI Policy

Position

I use AI extensively in my work - and I'm transparent about it. AI is a tool, not a shortcut. It's powerful when directed by someone who understands strategy, creative production, and the limitations of the technology. It's dangerous when it isn't.

This policy covers how VCC uses AI in client engagements, content production, and thought leadership. It also sets out how I label AI-generated or AI-assisted content.

How I use AI in client work

Discovery and research

I use AI tools to accelerate research, competitive analysis, and opportunity mapping. AI helps me process large volumes of information faster - but every recommendation I make is based on human judgement, not a model's output.

Content production

For clients who need AI-augmented content, I use generative AI across imagery, video, audio, and text. This includes custom datasets, LoRA models, and AI-assisted production workflows. All AI-generated content is clearly identified to the client before delivery.

Strategy and frameworks

AI assists with drafting, structuring, and refining strategic documents. The thinking, positioning, and recommendations are mine. AI doesn't decide strategy - I do.

Automation and integration

When I help clients integrate AI into their operations, I build frameworks that are transparent, auditable, and designed to be run by their teams independently. No black boxes.

Content labelling

I follow a clear labelling approach for all content I produce or help clients produce:

Human-created

Content conceived, written, designed, or produced entirely by a human. AI was not used in the creative or production process.

AI-assisted

Content where AI was used as a tool during the process - research, drafting, editing, or enhancement - but a human directed the output and made final decisions.

AI-generated

Content substantially produced by AI models. This includes generated imagery, synthetic video, AI voiceover, or text output used without significant human rewriting.

Altered or synthetic content

Content that modifies real footage, makes a real person appear to say or do something they didn't, alters footage of a real event or place, or generates a realistic-looking scene that didn't happen. This category always requires clear disclosure.

Where I draw the line

There are things I won't do with AI:

Deepfakes without consent - I won't create synthetic content of real people without their explicit, informed permission.
Undisclosed generation - I won't pass off AI-generated work as entirely human-made. Clients always know what's AI and what isn't.
Replacing thinking with prompting - I won't use AI to produce strategy or recommendations I haven't critically evaluated. A language model's output is a starting point, not an answer.
Training on client data without consent - Client materials, datasets, and proprietary information are never used to train public models. I use enterprise-grade, data-isolated tools where client confidentiality requires it.
Bias without mitigation - I actively work to identify and reduce bias in AI outputs. This includes using multiple models, human review, and decentralised switching frameworks to prevent error propagation.

This website

This site was built with AI assistance. The code was developed using AI-assisted workflows. The written content is my own thinking, structured and refined with AI tools. The design direction, strategy, and editorial decisions are human.

Where imagery on this site is AI-generated, it will be labelled as such.

Client agreements

Every client engagement includes a discussion about AI usage. I'll explain what I plan to use, why, and what the alternatives are. If a client doesn't want AI involved in their project, I'll respect that completely. The approach is always agreed before work begins.

Governance and review

AI moves fast. This policy is reviewed quarterly and updated when the landscape changes. I stay close to the technology - I test new tools, evaluate risks, and adjust my approach based on what I'm seeing in practice, not what's in the press releases.

Questions

If you want to know more about how I use AI in a specific context, ask. I'd rather have the conversation than have you guess.

Email [email protected]