I help organisations think clearly about AI.
Most AI conversations start at the wrong altitude. I work with SME founders, agency MDs, and enterprise boards to restructure how they produce content, build teams, and operate - not just which tools to buy.
Brands and agencies I've worked with
Latest thinking
Ideas before offerings. Here's what I'm seeing.
Compression Economics
When the Cost of Content Hits Zero
The economics of creative production are collapsing faster than most boards realise. Here's what that means for your operating model.
Coming soon
Translation Layer
Why Your AI Pilot Failed
Most enterprise AI pilots don't fail because of technology. They fail because nobody translated the capability into operational change.
Coming soon
Role Collapse & Emergence
The 60% Producer
Your next content strategist will also be your designer, editor, and distribution manager. And they'll be better at all four.
Coming soon
What I do
I don't sell tools or run campaigns. I help organisations restructure how they think about content, production, and AI - then build the operating model to support it.
AI Integration
GenAI consulting for organisations that want to restructure, not just automate. From discovery audit through to operating model and governance.
Content Strategy
Mission-driven content frameworks for brands that need strategic clarity, not just a content calendar. Audience insight, campaign architecture, channel strategy.
Production Strategy
Scalability, efficiency, and quality control across content production pipelines. I've spent 25 years building and optimising these systems.
Enterprise Learning
L&D frameworks for teams navigating AI adoption. Not tool training - capability building. Designing what humans should still know when AI remembers everything.
Ongoing advisory
Fractional, retained, or NED. AI moves fast - I prefer working alongside you over time, not dropping in and disappearing.
Project-based
Discovery audits, AI integration strategies, L&D framework builds. Clear SOW, specific deliverables, no vague promises.
Workshops & speaking
Interactive sessions for boards, leadership teams, and conferences. Practical takeaways people can use tomorrow, not slide decks they'll forget.
If you're thinking about AI strategy, let's talk before you buy anything.
Most of my work starts with a conversation. No pitch deck, no hard sell - just an honest look at where AI can actually make a difference for you.