I help organisations
think clearly about AI.
Most AI conversations start at the wrong altitude. I work with SME founders, agency MDs, and enterprise boards to restructure how they handle AI augmented marketing, content streams, future teams, and AI operations — not just which tools to buy.
Brands and agencies I work with
Latest thinking
Ideas before offerings. Here's what I'm seeing.
Designing for thinking: a framework for AI-augmented learning that doesn't make us worse
15 February 2026
The rush to summarise: what enterprise L&D loses when AI reads for us
8 February 2026
What should live in your head when AI remembers everything?
1 February 2026
What I do
I don't sell tools or run campaigns. I help organisations restructure how they think about content, production, and AI — then build the operating model to support it.
AI discovery & readiness audit
Work out where AI genuinely adds value — then restructure roles, workflows, and governance to make it stick.
Learn more →AI strategy, governance, & integration
Strategic clarity, not just a content calendar. Connecting business objectives to audience behaviour.
Learn more →Content & production automation strategies
Redesigning how you produce content — not just faster, but structurally better. Workflow redesign and AI integration.
Learn more →AI L&D capability mapping
Not tool training — capability architecture. Knowing what to automate, what to augment, and what to protect.
Learn more →How I work
I don't do vague advisory. Every engagement has a clear structure, defined deliverables, and an exit plan. The goal is always to make myself redundant.
Retained advisory
Fractional CMO, CAIO, or NED. Guaranteed days per month. I sit inside your decision-making, not outside it. Strategic oversight with hands-on support.
Retained · Monthly
Fixed-scope projects
Discovery audits, AI integration strategies, L&D framework builds. Clear SOW, specific deliverables, defined timeline. You'll know exactly what you're getting and when.
1–6 months
Workshops & speaking
Boards, leadership teams, and conferences. I don't do slide decks people forget — I build interactive sessions with takeaways your team can use tomorrow.
Half-day · Full-day
Board & NED
Strategic oversight, governance, and growth planning. I currently chair one board and advise two others across media and education.
Ongoing · Strategic
If you're thinking about AI strategy, let's talk before you buy anything.
Most of my work starts with a conversation. No pitch deck, no hard sell - just an honest look at where AI can actually make a difference for you.